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EH in 1896, ideals shining right off his cowlicks, dreaming of a better future. |
Elbert not Ehlro-n (from the dept. of exploding tangents)
Massive, massive, gigantic, megagigundous difference between the
Roycrofters and the guy responsible, besides the Martians, for that vast cult known as the sci-ummmologisumissimists. The guy whose name rhymes with, wouldn't you know it, Enron. Hm. Given that I once wrote an exposé for a magzine published by Ralph Lauren's son on EST offshoot the landmarx fourhum (not the real name), and thus nearly got sued by the cult's admin, I hesitate to even say the word
scientolomoneybrainwashbarleywaterologiwhich. And yes, I know that one is not the other. But they both have formidable legal teams.
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The inscription reads: Elbert Hubbard on Garnet leading Asbestos. Garnet according to the Elbert Hubbard museum was his favorite mare. Asbestos: her foal. (Hubbard Roycroft Museum) |
Meanwhile, Elbert Hubbard. Actually there are some similarities between Elbert and the EST guy, to explore a tangent, which I can and will. (That's where that incredibly long tag with the words "tellingest line" comes in). 1) They both had names that started with "E" and had a short first and a long second syllable, though Elbert is a first name, and Ehrsatz (ok, it's Erhard) is a last name. 2) They were both salesmen, though Elbert was a soap salesman, and the EST guy sold used cars in St. Louis. But Elbert Hubbard did good things. Really good things. It wasn't about the money.
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Cars during the transit strike in an American city during the 1970s. From Documerica, an amazing piece about the mess we were in during the 1970s, in the Atlantic. |
I knew Elbert had founded the
Roycrofters, that Arts & Crafts colony in East Aurora, maker of the most lovely, lovely books (since he could not find a publisher), the most ornate yet perfect typography and ornament, and lots of seriously honest, lovely stuff.
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Roycroft magazine stand from 1915, the same year the Lusitania sank. |
I didn't know that Elbert and his wife (often referred to as his "second wife") —
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"Elbert Hubbard with his second wife, Alice Moore Hubbard, and
their daughter, Miriam" from the Hubbard Roycroft Museum. |
— died while traveling on the
Lusitania in 1915 when it was torpedoed by a German submarine. A very not Arts and Crafts way to go. A Roycrofter's booklet came into the shop from 1916, the strangely titled (until you read it)
Message to Garcia.
The title gets its name from the fact that there is a man who has to get a message to Garcia, and, well, he does. And saves the day.
And that's what got me started looking up Elberto. History begs to be messed with in a writer's head, and to me the title sounds like a very modern short story, a Godotian plot, perhaps, where someone has to get a message to someone who may or may not be named Garcia, and perhaps the whole thing takes place in Miami on Calle Ocho, and the protagonist, a very anti antihero, finds himself stepping on toes every time he asked. As in,
What, you think we're all named Garcia?
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Actor Andy Garcia |
Of course this has nothing to do with Elbert Hubbard or his noble, noble ideals and the lovely little booklet, whose only flaw, really, is a grease penciled "2" on the cover. Who would do that? Certainly not someone who knew anything about Elbert, or loyalty.